The board of directors of Bonjour Holdings Limited announced that on 17 May 2024, a subsidiary of the Company and HappiGo Home Shopping Company Limited (HappiGo) entered into a non-binding memorandum of cooperation in relation to a potential strategic cooperation plan between the Group and HappiGo. The implementation of the details of the cooperation is subject to the entering into of further formal agreements between the parties. According to the memorandum of cooperation, the Group and HappiGo mutually agreed to promote comprehensive cooperation partnership between both parties to achieve complementary advantages, mutual benefits and win-win outcome.

Both parties will jointly cooperate in the development of cross- border businesses and further expand the intention of market cooperation. Such Cooperation mainly includes: The Group will offer a range of products under its brands to be sold in collaboration with HappiGo. HappiGo will provide promotion media for the Group's branded products, including prioritised promotion through channels owned by or cooperated with HappiGo, including TV shopping platforms, online shopping malls, mobile platforms, community marketing, cooperative distribution, etc., and will provide preferential policies to the Group.

HappiGo will explore the market of the Group's branded products in Mainland China, provide a portfolio pricing scheme for the Group's branded products, and provide brand membership maintenance services. Based on the information of the Group's members, HappiGo will formulate a data operation scheme and provide the sales operation team to implement the daily membership operation scheme, so as to enhance the brand awareness and brand influence of the Group's products. Based on the new concept of "Beauty, Health & Beautiful Life", the Group has been actively promoting " technology + consumption " since 2020 and leading the new 5G digital economy.

By entering into comprehensive cooperation, the parties would like to carry out organisation optimisation, strengthen the synergy mechanism for conducting industrial and technology innovation, which will bring significant opportunities. The Board believes that the cooperation contemplated under the Memorandum of Cooperation will further promote the sustainable development and steady growth of the Company, provide profitability and bring considerable returns to the Shareholders.