The colorful lights of Las Vegas are competing with flashy new innovative electronics and consumer tech this week at this year's annual Consumer Electronics Show.

Industry leaders and companies are gathering in Nevada this week for the annual CES event, where new products and cutting-edge consumer technology from companies such as Samsung, Alienware and Nvidia will be on display. This year's convention features gaming innovations, environmentally focused technologies, electric vehicles and new computers.

BMW CEO Oliver Zipse and AMD CEO Lisa Su will deliver keynote remarks to kick off the conference at the Palms Hotel in Las Vegas on Wednesday night.

CES, which officially kicks off Thursday, is one of the largest consumer electronics shows in the industry, and this year a diverse array of technology will be featured.

In the conference's opening Wednesday, Su will "share AMD's vision on how high-performance and adaptive computing transforms lives by addressing the world's toughest problems," and Zipse will "showcase how the future of mobility can merge the real and virtual worlds, and present BMW's vision of the 'ultimate digital driving machine,'" according to CES.

Those major brands are just two of the ones being highlighted at this year's show. Among this year's notable releases, Samsung unveiled the Flex Hybrid, a phone that can fold on its left side and extend a panel on its right side. Dell unveiled the Nyx gaming controller, which adds a number of hidden inputs to increase functionality. And Intel is using the conference to showcase a number of 13th generation processors.

Other gaming products feature heavily at this year's conference, too, with Nvidia showcasing GeForce Now, a cloud gaming platform that allows for gameplay on a variety of connected devices. The system will also be available in vehicles but will require them to be parked for occupants to play games. Nvidia also revealed its RTX 40 laptop series, which will feature the company's mobile graphics cards.

Computer maker LG reveled its own lightweight laptop models, including its Gram Style laptop, which features innovative inputs, and the Gram Ultraslim which features 1TB of storage in a light and portable device.

Meanwhile, Alienware revealed the Alienware x14, which the company says is the thinnest 14-inch gaming laptop in the world.

A number of environmentally focused technologies also are appearing at this year's event, including the French civil aerospace startup Flying Whales, which displayed a model of its next generation airships at the event. And the company Meropy is displaying its SentiV agricultural robot that uses sensors to collect data on crops.

The convention features a number of personal health innovations, too. Baracoda unveiled the BHeart, which the company describes as the "world's first health tracker powered entirely by the user." Circular unveiled their series of health rings, which can wirelessly monitor a user's health while being worn on the users' hands.

Remarks are expected to begin at 6:30 p.m. PST and will be live-streamed by AMD.

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