Bloomin' Brands, Inc. announced that Ramin Eivaz joined the company as Senior Vice President of Digital Marketing, Analytics & CRM. This newly created position will lead a team that will integrate brand marketing and digital analytics for an enhanced customer experience. Eivaz joins Bloomin' Brands from HSN where, he built a new digital analytics organization that helped transform the company from a national television shopping network to multi-channel retailer. Prior to HSN, he held executive leadership positions in marketing, digital, consumer insights and analytics with companies such as Acosta Sales & Marketing, Wachovia, Kimberly Clark and PepsiCo.