Bloomin' Brands, Inc. Appoints Ramin Eivaz as Senior Vice President of Digital Marketing, Analytics & CRM
January 08, 2018 at 07:00 pm IST
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Bloomin' Brands, Inc. announced that Ramin Eivaz joined the company as Senior Vice President of Digital Marketing, Analytics & CRM. This newly created position will lead a team that will integrate brand marketing and digital analytics for an enhanced customer experience. Eivaz joins Bloomin' Brands from HSN where, he built a new digital analytics organization that helped transform the company from a national television shopping network to multi-channel retailer. Prior to HSN, he held executive leadership positions in marketing, digital, consumer insights and analytics with companies such as Acosta Sales & Marketing, Wachovia, Kimberly Clark and PepsiCo.
Bloomin Brands, Inc. is a casual dining restaurant company. It has four founder-inspired brands: Outback Steakhouse, Carrabbas Italian Grill, BonefishGrill, and Flemings Prime Steakhouse & Wine Bar. Outback Steakhouse is a casual steakhouse restaurant concept focused on steaks, bold flavors and Australian decor. Carrabbas Italian Grill offers authentic Italian cuisine passed down from its founder's family recipes. Bonefish Grill specializes in fish from around the world, hand-cut in-house every day, savory wood-grilled specialties, and locally created seasonal partner selection dishes. Flemings Prime Steakhouse & Wine Bar is a contemporary interpretation of the classic American steakhouse, boasting culinary mastery, signature style and unrivaled attentive service to create memorable dining experiences for guests. It owns and operates more than 1,450 restaurants in 47 states, Guam and 13 countries, some of which are franchise locations. It has two segments: U.S. and international.