BioHarvest Sciences Inc. announced the appointment of Dr. Rhona Applebaum as its Senior Consultant for Regulatory and Environmental Affairs. Dr. Applebaum will assist the company in developing strategies for prompt and cost-effective regulatory approvals of VINIA®, the Company's Red Grape Cell product, and other pipeline products in development across priority geographies and business verticals in order to meet the growing business and consumer demand for health and wellness products. Dr. Applebaum will assist the company in conducting a sustainability assessment of the Company's Biofarming Technology versus conventional farming and other technologies. She will also assist the company in devising and executing a strategy to apply VINIA® to the pharma and medical food markets. In her role, she will report directly to Ilan Sobel, the CEO. Serving most recently as the Coca-Cola Company first Chief Science and Health Officer, Rhona developed and executed the Company's global health and well-being strategy.