BigCommerce announced that L'azurde Company for Jewelry has launched on the BigCommerce platform. With a presence in Saudi Arabia, Egypt and the United Arab Emirates, L'azurde has been a leader in crafting exceptional jewelry for over four decades. Known for its commitment to excellence and innovation, L'azurde produces over 3,000 different jewelry models each year.

After dealing with performance and integration limitations on Magento, L'azurde turned to BigCommerce and a composable commerce approach to scale with the company's growth. Since its launch on BigCommerce, L'azurde have seen its conversion rates double in addition to overall sales growth and improved uptime and site stability. L'azurde recognized that a compelling online storefront was pivotal to their digital transformation.

The company needed a platform that not only showcased their extensive range of jewelry collections but also delivered an exceptional and engaging shopping experience. L'azurde worked with BigCommerce partners to create a custom headless storefront that integrated seamlessly with BigCommerce's ecommerce platform. Leveraging the Next.js framework, L'azurde relied upon BigCommerce's world-class partner ecosystem to build a modern, composable site that enabled L'azurde to manage its product catalog, inventory and customer data efficiently.

L'azurde's composable tech stack includes integrations for its CDXP, order management system, PIM, CMS and search-and-merch tools. The BigCommerce back-end provides the infrastructure for ecommerce at scale, handling key functions such as order processing, security payments and inventory management. Taking a composable approach gave L'azurde a strong foundation to deliver incredible customer experiences, no matter how customer expectations change.