Bharti Airtel has appointed Rajeev Sethi as the chief commercial officer (CCO) for its Africa operations. In his new role, Sethi will be responsible for formulation and implementation of customercentric commercial strategies across the 15 African countries where Airtel operates. He will report to Airtel Africa CEO Raghunath Mandava. Till recently, Sethi was the CEO of Grameenphone. Sethi’s key focus will be on consumer and enterprise businesses covering products and pricing, distribution, brand and customer experience.