Beneteau : Appointments to the head of the Boat Division's Brands
January 09, 2023 at 04:39 pm IST
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Appointments to the head of the Boat Division's Brands
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Saint-Gilles-Croix-de-Vie, France, January 9, 2023
Appointments to the head of the Boat Division's Brands
As part of the Let's Go Beyond! plan and the structuring of the House of Brands, the Groupe Beneteau announces the appointments of Yann Masselot as Chief Brands and Communication Officer for the Boat division and Jean-François Lair as Director of BENETEAU brand.
Yann Masselot, Chief Brands and Communication Officer for the Boat Division
The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot in July 2022. Yann Masselot joined the Beneteau boatyard in 1992 and worked in sales in the UK then France. In 2000, he was appointed to head up commercial operations for LAGOON and enabling the brand to establish itself as the world leader for catamaran cruisers from 2003. He had been appointed CEO of Construction Navale Bordeaux between 2018 and 2020. He had taken over the management of the BENETEAU brand in October 2020.
Jean-François Lair, Director of BENETEAU brand
The BENETEAU brand has been managed by Jean-François Lair since January 1, 2023. Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America President. He was most recently EMEA Director of LAGOON. « Jean-François was a very natural choice. His appointment will ensure the continuity in the deployment of the strategy and values of the BENETEAU brand. » confides Yann Masselot.
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Yann Masselot
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worked successively...
Lagoon
Multihull
Yachts
Sail
Motor & Power
Management
Groupe Beneteau
CNB yacht builders
Excess
Beneteau
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Jean-François LAIR
Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America President....
Bénéteau SA published this content on 09 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 January 2023 11:08:09 UTC.
Bénéteau is among the world leaders in designing, producing and selling of leisure craft. The group also produces and markets recreational mobile homes. Net sales break down by product family as follows:
- boats (82.1%): sail boats (No. 1 worldwide) and motor boats (Bénéteau, Jeanneau and Prestige brands), yachts (CNB, Prestige Yachts, Monte Carlo Yachts), catamarans (Lagoon), fishing boats (Bénéteau Pêche) and service boats;
- recreational mobile homes (17.9%): O'Hara, IRM and Coco Sweet brands. The group also offers mobile home rentals.
Net sales are distributed geographically as follows: France (27.4%), Europe (37.3%), Americas (25.6%) and other (9.7%).
BÉNÉTEAU 
