Baristas Coffee Company, Inc. confirmed that it is in talks with a select number of legal cannabis companies exploring the potential of including marijuana derivatives as part of its new “EnrichaRoast” brand of functional beverages based on coffee. Baristas Coffee has created a new line of infused coffee called Baristas “EnrichaRoast” that promotes healthy living. The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimer's, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects. Baristas Coffee began a multi-tiered media push to propel consumer and market awareness rollout of the first of its recently announced new functional beverage products and distribution channels. Most recently, Baristas white coffee was featured during the NFL London Game. Baristas products have also been advertised or featured nationally during NFL broadcasts such as Monday Night Football and Thursday Night Football, and on the MLB Network during playoff times among other multimedia outlets. Now that the new “EnrichaRoast” products will be rolling out, they will be advertised as well alongside the White Coffee ads where they are appropriate and cleared to advertise.