Backstageplay Inc. announced the completion of a software license and managed services agreement with Cash Live Entertainment Inc., the operators of the innovative new live poker game show available on Apple AppStore and Google Play, which streams daily at 3pm and 6pm PST. Optimized for the mobile poker generation, the Cash Live app provides players with a hosted, live-streamed, free-to-play mobile poker entertainment experience, offering a simple all-in or fold game. The Cash Live "live-as-a-Service" platform and broadcast production is an impressive display of mobile streaming capabilities and holds potential to reinvent how many social and casino game experiences are consumed.

Cash Live's target audience is initially to the 58 million casual poker player demographics, with a view to offering other products and services in the coming months. In view of its roots in the iGaming and social gaming sectors, Backstageplay will license a copy of its SaaS technology platform and select games, such to be integrated with certain Cash Live game and product assets, so that the parties may jointly develop and offer additional gameshow content ideally suited to this novel new live game experience. The parties will share revenue generated from these products, with Backstageplay offering these games as part of its SaaS social platform, to B2C customers looking for live streaming social content.

Backstageplay will assist Cash Live with partial financing of these projects, on a game-by-game basis, with an initial commitment for the development of two games. Backstageplay will further use its iGaming industry contacts in its business development efforts and promotion of the Cash Live and co-developed new game offerings. As consideration for Cash Live's access and use of the Company SaaS platform and gaming assets for these co-development projects, Backstageplay will be compensated, in part, with Cash Live equity as a commitment to supporting this exciting new game platform innovator.

This arrangement with Cash Live is the first of several co-development arrangements Backstageplay has been working on and it expects to be able to provide more updates on its progress in different but complementary gaming and blockchain products in the coming weeks and months.