Aura Systems, Inc. (Aura) designs, assembles, tests, and sells its Axial Flux Induction Motor solution and mobile power known as the AuraGen for commercial and industrial applications and the VIPER for military applications. Its business model consists of components such as sales and marketing, design and engineering. Aura's sales and marketing approaches are composed of direct sales in North America and the use of agents and distributors in other areas. In North America, its primary focus is on mobile exportable power applications, electric vehicles applications, United States Military applications and industrial/commercial motor as well as mobile power applications. Its business model is focused on the design of new products and engineering support for sales activities. The engineering support consists of the introduction of new optimized power levels for electric motors and new features for its AuraGen/VIPER solution, such as torque solutions and different input and output voltages.
AURA SYSTEMS, INC. 