Audi AG announced that it is launching its Q3-compact crossover at the 2014 North American International Auto Show in Detroit. The vehicle is to arrive at United States dealerships this coming autumn as a 2015 model and will be priced from USD 30,900. It is to compete with the BMW's X1 utility vehicle.

The model is equipped with a 200 bhp, 207 lb-ft of torque version of Audi's TFSI 2.0 L four-cylinder engine, coupled with front-wheel drive. It features a panoramic sunroof with power retractable sunshade, xenon headlights, LED daytime running lights, leather upholstery and heated front seats.