At an event held at the Steve Jobs Theater at the company's Cupertino, California headquarters, Apple also released updates to its range of iPads and Watches.
IPHONE 11 PRO AND PRO MAX
** Features three cameras - wide, telephoto and ultrawide
** Available in four colors - midnight green, gold, silver and space gray; storage options of 64GB, 256GB and 512GB
** Features Super Retina XDR display, OLED panel with 2,000,000:1 contrast ratio
** Pro will have a 5.8-inch screen size, while Pro Max will have a 6.5-inch screen
** Both phones are rated IP68 for water resistance up to 4 meters and for up to 30 minutes
** Pro price starts at $999; Pro Max will start from $1,099
** Customers can also get iPhone 11 Pro for $24.95 a month or $599 with trade-in and iPhone 11 Pro Max for $29.12 a month or $699 with trade-in
** Pre-order starts from Friday; the two models will be available in stores from Sept. 20
IPHONE 11
** Features a 6.1-inch display; available in six colors
** Has a dual camera on the back, 12-megapixel wide, 12-megapixel ultrawide
** Front camera is also 12 megapixel
** Will have a new night mode
** To feature latest A13 bionic chip
** IPhone 11 prices start at $699
** Storage options of 64GB, 128GB and 256GB
APPLE TV PLUS:
** Shows to be available from Nov. 1
** Will be available in over 100 countries
** Priced at $4.99 per month
** Customers who buy iPhone, iPad or Mac will get one year streaming subscription free
** Through family sharing, up to six members can share one subscription
** Original shows to include "See", starring Jason Momoa and Alfre Woodard, and "The Morning Show", produced by Reese Witherspoon and Jennifer Aniston
APPLE WATCH:
** Apple Watch Series 5 features always-on display, built-in compass and international emergency calling; unavailable in Series 3
** Watch Series 3 features cellular calling, emergency SOS call and health tracking features
** Series 5 Watch starting from $399; Series 3 Watch from $199
** Available for orders from Tuesday
APPLE IPAD:
** Launches seventh-generation iPad
** New iPad to feature 10.2-inch retina display
** Will be priced at $329
** Available for orders starting Tuesday, in stores from Sept. 30
** Available in the Apple Store app in the U.S. and more than 25 other countries and regions
(Compiled by Supantha Mukherjee and Arjun Panchadar in Bengaluru; Editing by Maju Samuel)