Financial advisor Mitchell Rock joined Ameriprise Financial, LLC from Wells Fargo in New York City. Rock transitioned to Ameriprise and nearly doubled his assets within the first month from existing relationships and introductions to serve new clients. Rock manages in excess of $250 million in assets and credits his Ameriprise transition team, and the firm’s reliable technology, and culture of service and integrity for helping him quickly scale up the size of his practice. Rock explored various firms for three years before deciding to join the Ameriprise Advisor Group. After a 35-year career working for wirehouses, Rock was attracted to the intense focus Ameriprise has on delivering advice to clients.