Amcor : Family-owned brand, Chiola, launches meat products in packaging with 80% less plastic

Produced from 100% Italian pork, Chiola's mission is to provide meat lovers with a simple but excellent flavor experience. Chiola introduced its new fresh meat range on the Italian market which includes burgers, fillet medallions and selected slices of pork loin.

The brand wanted the new products to not only stand out on shelf, but also reflect their longstanding family values of looking after people, animals and the planet.

Working with Amcor, Chiola conducted a lifecycle assessment to find the best packaging solution. The results showed that Amcor's VAC™ and ICE™ custom-engineered forming films, combined with a paperboard exterior wrap, would provide an 80% reduction in plastic and 65% reduction in overall packaging carbon footprint.

Of course, for meat products, freshness and food safety are top priority. Our specialized meat packaging team developed a solution with Chiola that offers the utmost safety and enhanced freshness for meat products, which ticked all the boxes for Chiola.

"We wanted to create a pack that was lightweight, with less plastic and that doesn't take up a lot of space on supermarket shelves. We needed a solution that still answered our other needs - guaranteeing food safety and freshness. We also wanted a simple way to communicate the sustainability credentials of our pack to customers," said Angelo Bondi, marketing consultant for Chiola.

The brand's new, more sustainable packaging continues to offer high standards of food safety and product enhancement, as well as giving the products a contemporary look and feel that appeals to customers shopping for high-quality meat.

"Amcor's technical expertise, combined with their human approach, brought immense value to this project. We could not have dedicated the time to achieve this alone - the partnership was instrumental in us achieving what we have," Angelo added.