Alma Media Corporation      Press release      January 8, 2010


ALMA MEDIA BECOMES SHAREHOLDER IN AUTOMOTIVE INDUSTRY APPLICATION COMPANY

Alma Media Corporation, the auto industry solution provider Grey-Hen Oy and the
automotive software company Kateetti Oy will establish a joint venture to market
and develop new kinds of auto industry applications. The joint venture continues
the long-standing cooperation between the three companies.

The customer base of the new joint venture will consist of all auto industry
organisations from manufacturers to dealers. The company will offer online
information systems that also serve the information needs of car-buying
consumers. Contact information, accumulated through Alma Media?s autotalli.com
service, can be more efficiently gathered to guide the operation of auto
industry organisations. The joint venture will start business during spring
2010. Its strategic partner will be 121 Media Oy.

More information:
Raimo Mäkilä, Alma Media Corporation, tel. +358 40 546 1892
Mikko Teerilahti, Grey-Hen Oy, tel.+358 40 591 8802
Tero Tähtinen, Kateetti Oy, tel.+358 40 529 7706

Alma Media in brief
Alma Media is a profitable and internationally expanding company that invests in
the future of newspapers and online media. Its best known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

Net sales in 2008 totaled EUR 341 million and the operating margin was over
14%. The company's share is listed in the Mid Cap segment of the NASDAQ OMX
Helsinki. Please visit www.almamedia.com for further information.



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