BMW Group announced that Alibaba Group Holdings Limited's voice assistant is introduced in BMW vehicles. BMW will become the first premium carmaker to launch Tmall Genie onto the market in China in selected BMW models. The intelligent voice assistant from Alibaba A.I. Labs will be fully and seamlessly integrated in BMW vehicles in China. The voice assistant will be available in-car to BMW customers in China by the end of 2019. The integration of the intelligent cloud-based voice control service in the Chinese market opens up a variety of in-car entertainment and shopping options for BMW drivers while on the road. This latest move by the BMW Group follows integration of BMW Connected into Alibaba's Chinese ecosystem. It allows BMW customers who have a Tmall Genie-compatible device at home to operate vehicle functions easily and conveniently, and to call up appointments saved in the BMW Connected mobility agenda. BMW customers in China can use Tmall Genie to place orders. Customers will enjoy the benefits of hundreds of Tmall Genie skills. They can access all information the Tmall Genie has at its fingertips via audio output. This can also be displayed in text and image form on the BMW Display Screen. A smartphone is not required to use the intelligent voice assistant in-car. All BMW models come with an embedded SIM card, which enables seamless integration and permanent online availability.