Acroud AB (publ) acquired 60% stake in Acroud Media Ltd for £5.1 million on October 13, 2022. As per the terms of consideration, Acroud AB (publ) investing £1 million in shares and £4.1 million in cash, payable over the course of 18 months. £3.0 million at closing, payable £2.0 million in cash and £1 million in Acroud shares and £2.1 million in cash over a period of 18 months. The cash payment is expected to be financed via Acroud's existing cash and future operational cash inflow. Acroud also has a call option to acquire the remaining 40% of the business in 2028.

Acroud AB (publ) completed the acquisition of 60% stake in Acroud Media Ltd for £5.1 million on October 13, 2022.