Acast AB (publ) will manage ad sales and content distribution for Higher Ground podcasts. The relationship between Acast and Higher Ground is a win for listeners across the United States and around the globe. Acast will make several Higher Ground podcasts available to audiences for free on all podcast platforms and listening apps globally.

Select Higher Ground podcasts will now support sponsorships, advertising, and branded integrations through Acast's technology, which allows brands to reach listeners of those podcasts across all platforms. The deal follows Higher Ground's collaboration with Audible for a first-look podcast deal and the launch of Michelle Obama: The Light Podcast, an Audible Original podcast. Each podcast episode will be exclusively on Audible for two weeks, and then will be distributed widely by Acast and available wherever podcasts are found.