The
"Gone are the days of viewing
The conference, held in
Dubbed 'Ijayo,' a Kiswahili word symbolising the future, the programme was dedicated to forging Absa's new brand purpose, a daring declaration crafted to steer the bank's strategic trajectory in the years to come.
Speaking at the programme,
"Empowering
The Chief Executive Officer said the Group's mantra of 'empowering
"While some may raise their eyebrows at this departure from the tried and tested, Absa's counterintuitive approach opens doors to new possibilities. It challenges the notion that banks should solely focus on financial transactions, highlighting the importance of human connection and empowerment. By embracing unconventional practices, Absa is signalling to the financial world that it's time to think outside the box,"
The Managing Director of Absa Bank Ghana, Ms
She said Absa Ghana recently unveiled an unprecedented initiative to empower SMEs--offering loans of up to GH¢1 million at a remarkably low rate of 10 per cent per annum without collateral, at a period where borrowing rates had soared above 30 per cent.
"One of the beautiful things about having a purpose is that it actually keeps you very focused and delivers direction. In empowering our customers and stakeholders, we are giving them a new lease of life to empower their families, households and build businesses that will stand the test of time and support real sector growth," Ms Osei-Poku stated.
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