1-800-Flowers.com has unveiled its 2018 Valentine's Day collection, reflecting key themes that will influence floral gift-giving during this season of love. Showcasing its focus on product innovation, this exclusive collection includes a nod to the color of the year, features cut blooms that are farm fresh, offers a unique selection of roses and provides an updated take on the more classic romance arrangements. Available online and through its network of talented florists nationwide, the new collection features truly original designs at a broad range of price points. The themes that inspired the 1-800-Flowers.com 2018 Valentine's Day collection, and some of the designs within each category, include: Passionate for Purple: Rich in symbolism and elegance, this of-the-moment hue has taken off. From single stems to lush bouquets, 1-800-Flowers.com has curated a special selection of vibrant and one-of-a-kind arrangements in various shades of purple from ultraviolet to lavender and lilac to magenta: Lavender Dreams™ ($44.99 - $74.99), Graceful Lavender Bouquet by Real Simple® ($59.99), Orchid Embrace™ ($59.99), Shades of Purple™ ($59.99 - $79.99), and Ultimate Elegance Lavender Roses™ ($119.99 - $209.99). Fresh from the Farm™: These beautiful stems are grown with love at select farms and fresh-cut at the height of perfection. Available with or without a vase, each bouquet arrives in a lovely gift box: Lovely Lilies ($29.99 - $57.99), Modern Pink Roses by Real Simple® ($49.99), Tulips for Your Valentine by Southern Living™ ($49.99 - $64.99), Deluxe Bunches of Love Tulip & Iris ($59.99 - $84.99), and Valentine's Day Kaleidoscope Roses ($64.99 - $92.99). Roses, Roses, Roses: For Valentine's Day, roses remain the most popular expression of love. But, with apologies to Ms. Stein, a rose is not a rose. With premium varieties ranging from classic red to millennial pink, as well as yellow, white, multi-color, and even 4 foot tall roses, in stem choices by the dozen, 1-800-Flowers.com is the rose headquarters: Forever Yours Medley by Real Simple® ($59.99), Blooming Love™ ($64.99 - $89.99), Rose Rhapsody™ ($149.99), and Rose of the Month Club ($39.99/delivery for one year). Love and Romance: 1-800-Flowers.com has elevated the traditional Valentine's Day floral arrangement, designing a contemporary assortment of charming mixed bouquets. This extensive offering features bright combinations of lilies, tulips, roses, Gerbera daisies, carnations and more, in rich shades of red and pink with additional colorful accents to provide the perfect finishing touch: Sweetheart Medley™ ($59.99 - $79.99), Magnificent in Marquis by Waterford® ($64.99 - $174.99), Follow Your Heart Bouquet™ ($69.99), Straight From the Heart™ ($74.99 - $124.99), and Mad About You™ ($79.99).