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Bumble Inc. is providing online dating and social networking applications through subscription and in-app purchases of products servicing North America, Europe and various other countries around the world. The Company provides these services through websites and applications that it owns and operates. It operates five apps: Bumble app, Bumble For Friends app, Badoo app, Fruitz app and Official app. On Bumble app, users can input information about themselves and set up a profile, which can be customized in many ways, such as by adding a Badge to prominently display certain values or characteristics. On Badoo app, users profiles can be customized in many ways, such as by using the Moods feature to share what's on their minds. In addition to dating, in Bumble app it also provides products that enable social connection, offering users the opportunity to develop platonic connections through the BFF mode for friendships and through the Bizz mode for professional networking and mentorship.