Pull-Ups, a trusted brand and leader in potty training for nearly four decades, was proud to introduce Learning Layer technology, a new innovation designed to support one of parenting's most unpredictable milestones. Many potty training methods either help kids notice accidents, or contain mess, but not both ? and occasionally neither.
That's where the new Pull-Ups Learning Layer comes in. This innovation reimagines what a training pant can be by briefly feeling wet, before drying, helping toddlers notice the sensation of wetness while still remaining dermatologist-tested and safe for sensitive skin. When accidents happen, fluid is momentarily held in the Learning Layer, giving kids time to recognize that wet feeling before it's absorbed into the core ?
to help them learn wet from dry. In addition to the new Learning Layer technology, Pull-Ups continues to deliver the training pant features families know and love. Pull-Ups training pants remain the only national leading training pant brand with re-fastenable sides for easy changes.
Designed to motivate little ones, they also feature beloved Disney graphics that fade when wet, and helps protect from leaks so even the messy moments can become small wins worth celebrating. As part of the Learning Layer launch, Pull-Ups is also expanding the role of its animated spokes characters, Terd and Yureen, two emotional sidekicks that help bring the realities of potty training to life. Terd, the more cautious of the pair, represents those "uh-oh" moments of doubt and hesitation, while Yureen embodies the confidence, optimism and encouragement that keeps families moving forward.
Together, they reflect the full spectrum of the potty training journey, helping make the experience feel relatable, less intimidating and even a little more humorous, so parents can feel supported, understood and never judged along the way. Pull-Ups with Learning Layer technology is available now at retailers nationwide, including Target, Walmart, Amazon and more.
