Dave Cox

Trafficguard Pty Ltd. is an Australian company that detects, mitigates, and reports on digital ad fraud. The private company is based in Bentley, Australia. The company analyzes impressions, clicks, conversions, and events to detect ad fraud at its earliest stage. The company's proactive approach helps keep ad performance data clean and allows businesses to scale and optimize their advertising confidently. Trafficguard is trusted by small businesses and large companies, including super-apps Rappi and Gojek, game developer Glu Mobile, ad agency Muv, and ecommerce giants Bukalapak and Centauro. The company provides resources on digital advertising, machine learning, and ad fraud to enhance understanding and strategies in the digital advertising landscape. Founded in 2015, Trafficguard is a subsidiary of Adveritas Limited and operates within the advertising industry. The company was founded by Mathew James Ratty, who has been the CEO since incorporation.