4 January 2012, Shenzhen, China- ZTE
Corporation ("ZTE") (H share stock code: 0763.HK / A share
stock code: 000063.SZ), a publicly-listed global provider
of telecommunications equipment and network solutions,
today announced it has debuted a new mobile phone design
philosophy entitled: "Caring, Creative, Simple,
Smart."
"The philosophy is based on four core principles,"
said ZTE Mobile Phone Innovative Design Director Gao Feng.
"The 'caring' aspect is meant to illustrate our
consideration of customer needs. 'Creative' is included to
emphasize innovation and new designs and the 'simple'
tenant of the philosophy refers to the sleek, clean
appearance of devices. The 'smart' pillar refers to
designing a product in a way that is intelligent and
socially responsible."
The new design philosophy was created in the spirit
of conceptual breakthroughs that were part of the
development of ZTE phones,
including the Blade and SKATE. The Blade's angular, sharp,
minimalist design invokes speed and helped to develop the
'simple' aspect of the new design philosophy. The SKATE, a
favorite product of users in 30 countries and an industry
leader, is an example of the 'creative' pillar as it was
modeled after the skateboard. A ZTE
005ZEmergency Phone created
for children in cooperation with Softbank in Japan, was
designed with usability and customer care in mind and
inspired the 'caring' aspect.
"ZTE has always been focused on improving the design
of its terminal products, it is part of what makes us
competitive," said ZTE Executive Vice
President and Head of the Terminal Division He
Shiyou."Our new 'Caring, Creative, Simple,
Smart' design philosophy also fits well with
our goal of increasing R&D."
ZTE has over 13 years of experience designing mobile
phones, launching over 150 products annually. The company
also has won more than 15 internationally recognized design
awards. With a dedicated design team of over 400, ZTE has
established both a user and market-oriented design process.
The company has now four design centers in mainland China
and one studio in Germany.
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ZTE Corporation specializes in the design, manufacturing and marketing of telecommunications equipment and solutions. Net sales break down by market as follows:
- wired and mobile network operators (73%): sales of network systems and equipment (routers, switches, modems, servers, WLAN products, Ethernet gateways, broadband access systems, optical products, etc.);
- individuals (15.9%): manufacturing and sales of mobile devices (smartphones, phones, tablets, mobile video game terminals, smart projectors, cameras, very high speed mobile modems, etc.);
- enterprises and government organizations (11.1%): design and development of computerization solutions, interconnection and data transmission systems, data center solutions, video surveillance systems, videoconferencing equipment, network products, cloud computing architectures, etc.
Net sales are distributed geographically as follows: China (67.1%), Asia (14.5%), Europe-Americas-Oceania (13.6%) and Africa (4.8%).