Zee Café UK, recently introduced new menu of shows as a part
of its revamp exercise. The new current avatar of the channel
will extend its appeal to all members of the house including
the male audience with cricket, news, business and
documentaries and many more
The company has constantly identified the need-gaps in
today's market and has aggressively addressed them in Zee
Café. Zee Café UK celebrated a successful one year in July
2011 and was the most anticipated new channel launch in the
South Asian TV space reducing our churn significantly and
adding new subscriber base. With its experience and research
under its belt, Zee Café has taken yet another bold step to
strengthen its offerings with differentiated content.
The all new Zee Café promises to offer top class cricket and
further delight cricket fans with regular live and exclusive
international cricket. Furthermore, the channel will be
spoiling cricket lovers with a host of cricket related
entertainment shows, including shows which celebrate
cricketing heroes, their homes, their talents and their
finest moments, like:
• Homes of Cricket - Highlights from the best cricket grounds
in the world
• The Inside Story - Top match reviews with interviews of
former cricketers
• Great Centuries - The biggest centuries from the best
players of the world
• India's Top Batsman - Insight into the top talent of
India
• India's Top Bowler - Get to know the people behind the
talent
Apart from the above new shows, a range of News and Business
shows will keep viewers updated on the latest events as they
happen, whilst a variety of Documentary based shows will feed
the knowledge hungry, including:
• Travel Shows - Travelogues of your favourite
must-visit sights and spiritual journeys
• India Documentaries - Catch glimpses of every corner of
India plus features from award winning films promoted by
Ministry of External affairs India
• Cookery shows - Travel in search of mouth-watering
delicacies in India and around the world
• Lifestyle shows - Inspiring Yoga shows plus astrology
insights
• Dramas - Popular drama series covering family dramas plus
comedy and horror
Virad Kaul, Territory Head, Zee UK and Europe, said "The
launch of Zee Café in UK last year was in direct response to
a gap in the market and to give our subscribers more value
for money. Since then we have continuously engaged with our
viewers to gain their feedback and fully understand their
viewing preferences. Based on this, the channel has been
revamped and we have added a great new line-up of original
programmes that will surely delight our audience."
The full mix of shows on Zee Café in its new avatar is
available on Sky 846.
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