"All pizzas are not equal ... at least not anymore," said
Consumers Want All-Natural Foods
In Pizza Hut's own research 73% of those tested agreed that foods that are natural have flavor the way it was meant to taste. While testing the product, Customers showed a strong preference toward all-natural ingredients in the markets where The Natural was unveiled earlier this year. As consumer tastes continue to crave natural foods, Pizza Hut is giving people what they want -- real, honest ingredients.
Real Taste Initiative
Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavors or preservatives; and 100% real beef with no fillers. Pizza Hut customers will notice the company's commitment to real taste with a new signature red Pizza Hut pizza box made from 40% recycled materials that will debut across the country today.
Accessible Price
For fans of Pizza Hut's traditional pizzas, including Hand-Tossed Style,
Thin 'N Crispy and Pan Pizza, now is the time for customers to enjoy
all-natural ingredients in their pizzas at an affordable price. Beginning
Natural Inspiration
Pizza Hut's migration toward real ingredients began in 2008 when it introduced The Natural(TM), a pizza with all-natural ingredients, for a limited time in select markets. The test of The Natural was so successful that the company decided to extend The Natural's premise across its entire pizza line. The Natural features a flavorful multi-grain crust with eight grams of whole grains per slice, and is topped with an all-natural sauce made from vine-ripened tomatoes and all-natural mozzarella cheese.
The Natural will be available nationwide beginning
The Natural pizza has earned the seal of approval from the Whole Grains
Council. The multigrain crust of The Natural has 8g of whole grain per slice,
making each two-slice serving an excellent source of whole grains. According
to research recently published by the NPD Group, 64% of Americans want more
whole grains in their diet. A one-topping medium The Natural pizza is
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200
restaurants in
Media Contact: Dan Skinner Zeno for Pizza Hut 312-396-9706 dan.skinner@zenogroup.com
SOURCE Pizza Hut