As a result of the trading position in the first half, YouGov plc reported that the full year results to 31 July 2022 are expected to be slightly ahead of the Board's expectations. The sales pipeline remains robust giving the company continued momentum into the second half of the financial year. Consequently, the Board remains confident of achieving top-line growth for the full year in line with the current long-term strategic growth plan, with modest margin expansion due to continued investment in the business.

To support future growth in keeping with its strategy, YouGov has maintained investment in its panel, technology and platform at a similar level to the prior year.