Most Britons now see the industry in a positive light

Amid the ongoing COVID-19 vaccine rollout, Britons are seeing the pharmaceutical industry more favourably than ever. Before the pandemic, opinion on the industry had been consistent, with around three in ten people holding a favourable view.

This rose rapidly with the onset of the coronavirus crisis, peaking at 51% in April 2020, before receding slightly until news emerged that vaccines for the disease were ready.

The latest YouGov tracker data shows that favourability for the pharmaceutical industry has now hit a new high, with most Britons (55%) now holding a positive view. This includes 37% who have a 'somewhat favourable' opinion and 18% with a 'very favourable' opinion of the industry as a whole, and represents a 14-point boost since the news of effective vaccines broke late last year.

Favourable opinion of the industry is highest among the over 65s (71%) and Liberal Democrat voters (69%) and is lowest among Labour voters (52%) and 25 to 49-year olds (49%).

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YouGov plc published this content on 12 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 January 2021 15:55:09 UTC