HomeLight Partners with Yelp to Provide Data-Driven Insights on Real Estate Agents
January 09, 2018 at 06:30 pm IST
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HomeLight announced a partnership with Yelp, to deliver powerful new data-driven insights on real estate agents in the United States. Users within Yelp's Home Services category can now see data provided by HomeLight that is relevant to an agent’s performance, helping them determine which agent is best poised to meet their individual needs. Drawing on HomeLight’s analysis of more than 30 million residential real estate transactions, Yelp users will receive information about an agent’s recent transaction history, including average price range (minimum and maximum), buyer and seller representation mix, top areas served in a particular market and relative number of transactions closed in that market. At launch, consumers in 18 major metros will see HomeLight's data on real estate agents, including San Francisco, Los Angeles, Chicago, Houston and Atlanta, with additional cities rolling out in 2018.
Yelp Inc. connects consumers with local businesses. The Company's advertising products enable businesses of all sizes reach a large audience, advertise their products and drive conversion of their services. It offers a range of free and paid advertising products to businesses of all sizes, which include CPC Advertising (Yelp Ads) and Multi-location Ad Products. Its business page products include Free Business Account, Upgrade Package, Branded Profile, Enhanced Profile, Verified License, Business Highlights, Portfolio, Yelp Connect, Logo and Nearby Jobs. In addition to its advertising products, it also offers features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. It offers subscription services, licensing payments for access to Yelp data and other non-advertising, non-transaction arrangements. It sells its advertising products through online, its Website and Yelp for Business app, and indirectly through partners.