XR Immersive Tech Inc. announced that it has appointed VR Industry leader A Shabeer Sinnalebbe as the Company's new CEO effective September 1, 2022. Mr. Sinnalebbe currently serves as the Company's Head of XR Networks. Prior to this role Mr. Sinnalebbe served as the CEO of SynthesisVR.

Mr. Sinnalebbe has extensive global leadership experience in scaling a highly successful Virtual Reality entertainment platform business from start-up to exit. Mr. Sinnalebbe has made a profound impact in the VR Industry achieving many important industry firsts along the way, including establishing one of the world's first VR arcade centers in Los Angeles in 2016 with his co-founder Kamen Petrov. The pair continued to pioneer the next generation of room-scale, free roam, racing simulators, coin-op, online widgets and payments, education, online business VR environments, and enterprise experiences.

Mr. Sinnalebbe and Mr. Petrov have since built SynthesisVR into one of the largest VR out of home entertainment marketplace for games, educational and training experiences worldwide. Synthesis has over 400 VR arcades globally and a market of over 375 VR games and content with over 20M player minutes. Mr. Sinnalebbe has shown he has vision, drive and understanding of the intricacies of the VR industry are driving factors in the growth of not only SynthesisVR and its own technological development, but also to XR Immersive and its products and services as well.

The company also announced that Tim Bieber will be stepping off the XRi board as CEO effective September 1st, 2022.