Xcel Brands : What a TikTok ban could mean for creators
April 29, 2024 at 09:28 pm IST
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President Biden has signed legislation that forces ByteDance, the parent company of TikTok, to either divest its operations or face a ban in the US. Xcel Brands CEO & ORME Co-Founder Robert D'Loren joins Yahoo Finance to discuss what the legislation means for content creators and brands moving forward.
D'Loren acknowledges TikTok's status as "one of the most important social media platforms" for brands and influencers, offering opportunities for business growth and exposure. However, with uncertainty looming over TikTok's future in the United States, D'Loren advises users to "hope for the best, plan for the worst."
Highlighting the resilience of the creative community, D'Lorene emphasizes their adaptability stating, "never underestimate a crowd." Even in the event of a TikTok ban, he expresses confidence that creators would find "the next best platform" to maintain their presence.
"I think we're going to see more and more people, given the uncertainty with TikTok, beginning to migrate to new platforms," he tells Yahoo Finance.
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Xcel Brands, Inc. is a media and consumer products company. The Company is engaged in the designing, production, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. It owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Wonder brands and a minority stake in the Isaac Mizrahi brand. It also owns and manages the Longaberger brand. The Company is engaged in pioneering a modern consumer products sales strategy, which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retail, and e-commerce channels. Judith Ripka is a luxury jewelry brand and is available in fine jewelry stores, luxury retailers and via e-commerce. Lori Goldstein brands, including LOGO by Lori Goldstein, and the brand is available through the QVC channel.