With the rise of e-commerce, many brands are experiencing leakages, costly returns and brand reputation damage when trying to force traditional brick-and-mortar liquid packaging formats through the rigors of the online fulfilment supply chain. Liquibox and WestRock present a Ships In Own Container (SIOC) bag-in-box solution for Amazon that delights consumers, reduces waste and ensures products arrive undamaged. The combination of Liquibox's first-to-market recycle-ready Liquipure™ flexible packaging, its wide portfolio of dispensing taps and fitments and WestRock's high impact Meta® box designs, means the most optimal e-commerce liquid format is now within reach for beverage, liquid food and home care brands that want to grow in online retail. Through this partnership, customers have access to a turn-key solution to start selling online in no time that covers everything from packaging, service and testing needs to the filling and mandrel case forming equipment. Bag-in-box is one of the fastest growing segments in the liquid packaging market, expected to reach over 2 billion liters of global volume annually by the year 2024 (source: GlobalData). The new recycle-ready bag-in-box solution designed by Liquibox and WestRock is smaller and lighter than bottles, which minimizes environmental impact by eliminating the need for void fill and overpackaging as well as reducing transportation and storage costs. Following rigorous performance tests, the new packaging passed ISTA 6-Amazon.com-SIOC test in an Amazon APASS certified lab and therefore does not require additional protective boxes. This not only reduces waste but makes it easy for customers to ship and satisfying for consumers to un-box their product – an ideal solution for online fulfilment.