Washington Prime Group Inc. announced that Conn’s HomePlus, will join the dynamic tenant lineup at Longview Mall, in Longview, Texas. As the only hybrid shopping center in the market, with both enclosed and open air formats, and situated among Longview’s dynamic retail and entertainment corridor, Longview Mall is the retail powerhouse in East Texas. Longview, situated 120 miles east of Dallas in Gregg and Harrison counties, is a diversified market with a strong economic base serving a densely populated regional area. Not only is Longview Mall the only hybrid regional mall for the Longview market, it enjoys a large trade area that extends far beyond the limits of its namesake city.