The following discussion should be read in conjunction with our financial
statements, including the notes thereto, appearing elsewhere in this quarterly
report. The following discussion contains forward-looking statements that
reflect our plans, estimates, and beliefs. Our actual results could differ
materially from those discussed in the forward looking statements. Our financial
statements are stated in
Results of Operations
The Company has incurred losses since inception resulting in an accumulated
deficit of
We will require additional capital to meet our short- and long-term operating requirements. We expect to raise additional capital through, among other things, the sale of equity securities.
Three and nine months ended
Revenues
Revenues decreased by
Costs and Expenses
Total costs and operating expenses decreased
· Cost of revenue decreased$39,262 and$91,990 , or 75.0% and 63.5%, in the 2020 third quarter and first nine months of 2020, respectively, compared to the same periods in 2019. Cost of revenue also increased as a percentage of net revenue at 156.4% from 37.0% in the 2020 third quarter and increased at 111.3% from 40.5% for the first nine months of 2020, compared to the same periods in 2019. Our cost of revenue includes the cost of the supplements we sell as well as shipping and handling costs for shipments to customers. The increase in cost of revenues as a percent of revenues is due to the decline in revenue across all product lines. · Advertising expenses decreased$114,245 and$212,891 , or 99.9% and 99.1%, in the third quarter and first nine months of 2020, respectively, compared to the same periods in 2019. Advertising also decreased as a percentage of net revenue to 0.8% from 80.8% in the third quarter and decreased at 4.0% from 60.1% for the first nine months of 2020, compared to the same periods in 2019. The decrease in advertising expenses as a percentage of our net revenues is the result of our advertising cost per sale decreasing. We monitor our advertising purchases and customer acquisition costs based on various advertising websites, partners and campaigns, and we adjust our campaign costs based on new website subscriptions or sales. · Selling, general and administrative expenses increased$31,278 and$52,152 , or 54.3% and 24.3%, in the third quarter and first nine months of 2020, respectively, compared to the same periods in 2019. SG&A also increased as a percentage of net revenue at 1,060.3% from 40.7% in the third quarter and at 561.7% from 60.0% for the first nine months of 2020, compared to the same periods in 2020.The increase in SG&A in the third quarter and first nine months of 2020 as compared to the same periods in 2019 is principally attributable to consulting and accounting expenses. 18
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Net Loss
Our net loss for the three months ended
Liquidity and capital resources
Liquidity is the ability of a company to generate sufficient cash to satisfy its
needs for cash. The following table summarizes our total current assets, total
current liabilities and working capital deficit at
September 30, December 31, 2020 2019 (unaudited) Total current assets$ 51,592 $ 112,395 Total current liabilities$ 326,488 $ 247,757 Working capital deficit$ (274,896 ) $ (135,362 )
The reduction in total current assets between the periods primarily reflects a reduction in the holdback receivables from merchants. The increase in total current liabilities reflects an increase in accounts payable and accrued expenses. We do not have any capital commitments and do not have any external sources of working capital available.
Going concern and management's liquidity plans
The COVID-19 pandemic has materially and adversely impacted the
The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. Given the daily evolution of the COVID-19 outbreak and the global responses to curb its spread, the Company is not able to estimate adverse effects of the COVID-19 outbreak on its results of operations, financial condition, or liquidity for fiscal year 2020.
We have experienced recurring operating losses and negative operating cash flows
and have financed our recent working capital requirements primarily through the
issuance of equity securities. During the nine months ended
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Our ability to continue to grow our business is dependent upon our ability to
raise additional sufficient capital to fund our operating expenses, including
advertising, until such time, if ever, that we are able to report profitable
operations, as well as for our short-term and long-term growth plans. We do not
generate operating income and we are presently are relying on cash we receive
from the holdback receivable to pay our operating expenses. Our management
estimates that we require approximately
Summary of cash flows September 30, September 30, 2020 2019 (unaudited) (unaudited) Net cash provided by (used in) operating activities$ (89,913 ) $ 7,504 Net cash provided by (used in) investing activities $ - $ - Net cash provided by (used in) financing activities $ 27,000 $ -
The increase in cash used in our operating activities in the nine months ended
There was no net cash provided by or used in investing activities during 2020 and 2019 third quarters.
Net cash provided by financing activities during the nine months ended
Commitments and Contingencies
Information regarding our Commitments and Contingencies is contained in Note 6 to the Condensed Financial Statements.
Off-Balance Sheet Arrangements
We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors.
Emerging Growth Company
We are an "emerging growth company," as defined in the Jumpstart Our Business Startups Act of 2012, or the "JOBS Act", and we are permitted to take advantage of certain exemptions from various public company reporting requirements, including not being required to have our internal controls over financial reporting audited by our independent registered public accounting firm pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, or the "Sarbanes-Oxley Act", reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and any golden parachute payments. We may take advantage of these exemptions until we are no longer an "emerging growth company." In addition, the JOBS Act provides that an "emerging growth company" can delay adopting new or revised accounting standards until such time as
those standards apply to private companies.
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We have elected to use the extended transition period for complying with new or revised accounting standards under the JOBS Act. This election allows us to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to private companies. As a result of this election, our financial statements may not be comparable to companies that comply with public company effective dates.
We could remain an emerging growth company for up to five years, or until the earliest of:
· the last day of the first fiscal year in which our annual gross revenues exceed$1.07 billion ; · the date that we become a "large accelerated filer" as defined in Rule 12b-2 under the Securities Exchange Act of 1934, as amended, or the "Exchange Act", which would occur if the market value of our common stock that is held by non-affiliates exceeds$700 million as of the last business day of our most recently completed second fiscal quarter; or · the date we have issued more than$1 billion in non-convertible debt during the preceding three-year period.
At this time, we expect to remain an emerging growth company until possibly as late as 2023. References herein to "emerging growth company" have the meaning associated with that term in the JOBS Act.
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