VusionGroup announced on Wednesday that its smart label technology had been selected by Netto, Denmark's leading discount supermarket chain.

Following successful deployments at Fotex and Bilka, the Danish discount leader becomes the third chain in the Salling Group retail group to select digitization solutions from the former SESimagotag.

Salling Group, which has been working with VusionGroup for over 15 years, plans to deploy the electronic labels and VusionCloud platform in 550 Netto stores between the third quarter of 2024 and the second quarter of 2025.

Vusion stresses that this contract reinforces its position as a 'leader' in Scandinavia.

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