STORE ELECTRONICS : Store Electronic Systems - New Head of North America

Press release Paris, 14 January 2013

New Head of North America

In order to strengthen its position in the Global ESL Industry, Store Electronic Systems (SES), world leader in electronic shelf labeling systems for the large-scale retail sector, is pleased to announce the appointment of Charles Jackson as a new member of the Executive Committee in charge of North America and Global Strategy & Business Development.
North America is now part of SES' strategic imperative and this area will play a critical role in overall development. Following SES' first successes in this market, Charles will be joining a growing North American team. Under Charles leadership, SES will continue to make investments to further build the organization and help define solution adaptation and bring new innovations that are relevant to this retail market.
Charles will also have a second responsibility. SES's activities are expanding rapidly and as the SVP in charge of Strategy & Business Development, Charles will be responsible for identifying and leading strategic business alliances and development opportunities including acquisitions.

"I am delighted to welcome Charles. He is a recognized executive with more than 25 years of international experience within the retail and telecom industry, and comes from Pricer AB, where he served as President & CEO. It is a big step forward in our strategic and business development capabilities and it clearly makes sense to give him the dual responsibilities, given his background and origins," said Thierry Gadou, President & CEO of SES.

Charles, 49 years old, is a senior executive with an impressive record of innovation, business transformation and growth. Most recently, he was the President and CEO of Pricer AB (PRIC B), securing its first profitable years since start up and extending its reach worldwide. From 2002 to
2007, Charles served as Vice President of sales and marketing directing the company's most significant growth phase. Prior to this, Charles has held leadership and executive roles
encompassing multiple industries and geographies.

About Store Electronic Systems

Store Electronic Systems is leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers. The Group designs, markets and installs all the system's components (software and communication platform, displays, mounts), thus providing customers with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity.

Store Electronic Systems is listed on Compartment C of Euronext™ Paris.

Mnemonic: SESL ISIN codes: FR0010282822 - Reuters: SESL.PA - Bloomberg: SESL.FP

www.store-electronic-systems.com

Contacts

Nicolas Merigeau

NewCap.

Tel.: [phone]

E-mail: [e-mail]

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