Jaxsta : Half Year Summary Presentation

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Jaxsta Ltd

ACN: 106 513 580

Level 1, 113-115 Oxford Street

Darlinghurst NSW 2010 Australia

Half Year 2022

Summary

28 February 2022

[e-mail] www.jaxsta.com

For personal use only

1

For personal use only

First Half Highlights

Jaxsta Plus launched in August 2021 bringing a paid tier for premium customers.

46 new data partners added including:

Soundcloud (Repost) - Ingestion started during the first half and completed in January 2022.

Distrokid - Agreement entered into during the first half and ingestion is currently in progress.

Beth Appleton joins Jaxsta as Chief Marketing Officer

Jaxsta Prioritise Your Credits (July), Credit Alerts (Aug) and One Sheet (Nov) features added to Jaxsta Pro service. Signed five additional customers to data solution deals.

2

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Stability Phase

Launch	Mar2020

Establish Initial Revenues Phase

Make	Nov	First Paid	Jul
	Commercial
	APIs
FREE
2020	commence	2021

Enhance Revenues Phase
		&
		Marongoing
Relaunch		2022	Jaxsta
			Business
with Paid Tier		Launches

For

2019 October	COVID-19
Pandemic
	Begins

April2020			Mar2021			Aug2021			Mid2022
		New CMO
	New CTO
		Beth		Additional
	Michael
		Appleton		Features
	Stone

3

For personal use only

Stability Phase

In light of COVID-19 pandemic impact on music industry, the focus was to grow the membership and visitor bases in order to have a dedicated base to transition to a paid or advertising model once usage levels became high enough and consistent.

As visitor numbers rose, there was a clear segmentation between those visiting on site versus visiting Jaxsta Pro (See slide 9).

	Pre Pandemic	Pre Jaxsta Plus
21 Apr 2020	12 Aug 2021
MEMBERSHIP (CUMULATIVE)
Paid Members	441	391*
Total Members	441	105,051
AUDIENCE (LAST 30 DAYS)
Monthly Visitors	35,911	96,096
Visits Per Month	1.46	1.28
Time on Site (Minutes)	01:28	01:45
Pages per Session	3.55	5.41

* Existing Jaxsta Pro Paid members converted to Plus at or post launch 4