Versus Systems Inc. announced that the company’s proprietary prizing platform will be integrated into Valhalla Games Studios International Ltd.’s ‘Devil’s Third Online™’ (DTO), in development as a free-to-play (F2P) launch for PC. The Versus prizing platform allows video game developers and publishers, as well as advertisers and brands, to provide in-game prizing to game players and spectators. Versus takes advantage of an eSports landscape that Deloitte Consulting expects to grow at a 94% CAGR through 2018, as well as an in-game advertising market that could reach over $7.5 Billion annually in the U.S. alone. Versus offers prizes to players based on their in-game achievements and behaviors – prizes including gear, apparel, cash, concert tickets, downloadable content (DLC), and more. DLC represents another high-growth opportunity for video games, generating over $30 billion annually.