Veg of Lund has signed an agreement with Dr. Max, a leading pharmacy chain with operations in several countries in Eastern Europe, and Sezamo, part of the Czech wholesaler Rohlik, regarding the sale of all three variants of the plant-based potato drink DUG in Romania. The establishment in Romania is managed by Best Brands Agency, a consultancy specializing in introducing new foods to consumers looking for healthy foods with a low climate footprint.