Valvoline Inc. announced the launch of its Vehicle Recall Awareness Program, an innovative initiative that aims to reduce the number of open recalls on the road – thus improving consumer safety. With the Vehicle Recall Awareness Program, every consumer that enters a participating Valvoline Instant Oil Change location will automatically receive an open recall check on their vehicle. If an open recall is identified, the consumer is notified and provided details to have their recall serviced at one of Valvoline's preferred dealership partners nationwide. Consumers will be provided an incentive to have their recall serviced at a participating dealership. DMV.org reports that in 2017, nearly two times more vehicles were recalled than sold. Armed with this information, Valvoline's Vehicle Recall Awareness Program was created to keep consumers safe and to enable dealership business growth. Dealerships currently enrolled in Valvoline's Vehicle Recall Awareness Program are reporting early positive results.