Utz Brands, Inc. Appoints Jen Bentz as Executive Vice President, Insights, Innovation, and Marketing Services
July 10, 2023 at 05:30 pm IST
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Utz Brands, Inc. announced that Jennifer Bentz has been appointed Executive Vice President, Insights, Innovation, and Marketing Services. Ms. Bentz will oversee all Insights and Analytics, Innovation, and Marketing Services functions, and will further develop the Company’ E-commerce and Digital marketing capabilities as it seeks to accelerate its market share opportunities within the Salty Snack Category. She will report to Howard Friedman, Utz’s Chief Executive Officer. Ms. Bentz comes to Utz with over 30 years of experience in marketing roles, most recently as Executive Vice President, Applied Technology and Insights at CLIF Bar & Co. At CLIF Bar & Co., Ms. Bentz led a cross-functional team and successfully infused consumer understanding into marketing activation to deliver consumer growth goals. She built a commercial analytics capability utilizing first-party data, enabling personalization and successful new product launches, and played a pivotal role in developing marketing and innovation strategies based on customized consumer and shopper insights. Prior to CLIF Bar & Co, Ms. Bentz served as Chief Client Officer at Mintel, where she led Consulting and Global Key Account teams across various industries, including food and beverage, financial services, insurance, and technology. Prior to Mintel, she held senior marketing leadership positions at Tyson Foods and Kraft Foods. Ms. Bentz holds a B.S. in Marketing from Indiana University, where she also minored in Sociology. She remains
actively engaged in the industry through her advisory board memberships and affiliations.
Utz Brands, Inc. is a manufacturer of branded salty snacks. The Company produces salty snacks, including potato chips, tortilla chips, pretzels, cheese snacks, pork skins, veggie snacks, pub/party mixes, and other snacks. The Companyâs brands include Power and Foundation brands. Power brands comprised of its Utz brand and On The Border brand; craft brands, such as Zappâs, Golden Flake Pork Skins, TORTIYAHS!, and Hawaiian; BFY brands, such as Good Health and Boulder Canyon, and selected licensed brands, such as TGI Fridays. Foundation brands include regional snacking brands, such as Bachman, Golden Flake Chips and Cheese, Timâs Cascade Snacks, Snyder of Berlin, Dirty Potato Chips, and R.W. Garcia. The Company serves its products to grocery, mass merchant, club, convenience, drug, and other retailers through direct shipments, distributors, and over 2,100 direct-store-delivery routes. The Company manufactures its products in over 16 manufacturing facilities across the United States.
UTZ BRANDS, INC. 
