The following discussion and analysis of our results of operations and financial
condition should be read together with the financial statements and related
notes and the other financial information included elsewhere in this Report.
Such discussion and analysis reflects our historical results of operations and
financial position. This discussion contains forward-looking statements based
upon current expectations that involve risks and uncertainties. Our actual
results may differ materially from those anticipated in these forward-looking
statements as a result of various factors, including those set forth under "Risk
Factors" and "Cautionary Information about Forward-Looking Statements" and
elsewhere in this Report. All share and per share amounts presented herein have
been restated to reflect the implementation of the 1-for-6 reverse stock split
as if it had occurred at the beginning of the earliest period presented.

OVERVIEW AND HISTORY - SEE "ITEM 1. BUSINESS" FOR A FURTHER DESCRIPTION OF OUR HISTORY AND BACKGROUND



urban-gro is an integrated professional services and design-build firm. Our
business focuses primarily on providing fee-based knowledge-based services as
well as the value-added reselling of equipment. We derive income from our
ability to generate revenue from our clients through the billing of our
employees' time spent on client projects. We offer value-added architectural,
engineering, systems procurement and integration, and construction design-build
solutions to customers operating in the CEA and Commercial sectors. In the CEA
sector, our clients include operators and facilitators in both the cannabis and
produce markets in the United States, Canada, and Europe. In the Commercial
sector, we work with leading Food and Beverage CPG companies in the United
States, and clients in other commercial sectors including healthcare, higher
education, and hospitality. During 2021 and 2022, we made the following
acquisitions:

•July 2021 - Three affiliated architecture design companies (the "2WR Entities")

•April 2022 - A construction design-build firm ("Emerald")

•October 2022 - An engineering firm ("DVO")

RESULTS OF OPERATIONS

Comparison of Results of Operations for the years ended December 31, 2022 and 2021



During the year ended December 31, 2022, we generated revenues of $67.0 million
compared to revenues of $62.1 million during the year ended December 31, 2021,
an increase of $4.9 million, or 8%. This increase in revenues is the net result
of the following changes in individual revenue components:

•Construction design-build revenues increased $19.8 million as a result of the acquisition of Emerald;

•Services revenue increased $7.8 million, primarily from the acquisition of the 2WR Entities;

•Equipment systems revenue decreased $22.2 million due to negative market conditions in the cannabis sector and a reduction in capital equipment spending by customers; and

•Other revenue decreased $0.5 million.


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During the year ended December 31, 2022, cost of revenues was $52.8 million
compared to $47.4 million during the year ended December 31, 2021, an increase
of $5.47 million, or 12%. This increase is directly attributable to the increase
in revenues indicated above.

Gross profit was $14.2 million (21% of revenue) during the year ended
December 31, 2022, compared to $14.8 million (24% of revenue) during the year
ended December 31, 2021. Gross profit as a percentage of revenues decreased
overall due to the offsetting effects of the following: initiation of lower
margin construction design-build revenue (10% gross profit margin); margins on
equipment systems revenue, which made up 89% of total revenues in 2021 and 50%
of total revenues in 2022, declined from 24% in 2021 to 16% in 2022; and an
increase in services revenue which had a 52% gross profit margin in 2022.

Operating expenses increased by $11.9 million, or 79%, to $26.8 million for the year ended December 31, 2022 compared to $15.0 million for the year ended December 31, 2021. This increase was due to:



•a $7.1 million increase in general and administrative expenses due to an
increase in personnel, salaries, marketing, and travel expenses attributable to
the acquisitions, investments made to service our backlog and future growth, and
expansion into Europe;

•a one-time $3.3 million business development expense related to satisfying a lighting issue encountered by a major customer;

•a $0.7 million increase in stock-based compensation expense due to increased personnel; and

•a $0.8 million increase in intangible asset amortization related to the acquisitions.



Non-operating expense was $3.0 million for the year ended December 31, 2022,
compared to $0.7 million for the year ended December 31, 2021, an increase of
$2.3 million. This increase was primarily due to a $2.7 million expense from the
impairment of the Edyza investment of $1.7 million and an impairment recorded
upon settlement of a wire fraud receivable of $1.0 million, as well as a
$0.4 million expense recognized from the remeasurement of contingent
consideration from the 2WR acquisition.

As a result of the above, we incurred a net loss of $15.3 million for the year
ended December 31, 2022, or a net loss per share of $1.44, compared to a net
loss of $0.9 million for the year ended December 31, 2021, or a net loss per
share of $0.09.
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NON-GAAP FINANCIAL MEASURES



The Company uses the supplemental financial measure of Adjusted Earnings before
Interest, Taxes, Depreciation and Amortization ("Adjusted EBITDA") as a measure
of our operating performance. Adjusted EBITDA is not calculated in accordance
with U.S. GAAP and it is not a substitute for other measures prescribed by U.S.
GAAP such as net income (loss), income (loss) from operations, and cash flows
from operating activities. We define Adjusted EBITDA as net income (loss)
attributable to urban-gro, Inc., determined in accordance with U.S. GAAP,
excluding the effects of certain operating and non-operating expenses including,
but not limited to, interest expense/income, income taxes/benefit, depreciation
of tangible assets, amortization of intangible assets, impairment losses,
unrealized exchange gains/losses, debt forgiveness and extinguishment,
stock-based compensation expense, acquisition costs, and other nonrecurring
expenses that we do not believe reflect our core operating performance.

Our Board and management team focus on Adjusted EBITDA as a key performance and
compensation measure. We believe that Adjusted EBITDA assists us in comparing
our operating performance over various reporting periods because it removes from
our operating results the impact of items that our management believes do not
reflect our core operating performance.

The following table reconciles net loss attributable to the Company to Adjusted EBITDA for the periods presented:



                                                                 Years Ended December 31,
                                                                2022                   2021
Net loss                                                  $ (15,277,909)         $    (875,667)
Interest expense                                                 54,579                334,056
Interest expense - beneficial conversion of notes payable             -                636,075
Interest income                                                (329,012)                     -
Income tax benefit                                             (322,092)                     -
Depreciation and amortization                                 1,483,065                495,276
EBITDA                                                    $ (14,391,369)

$ 589,740



Loss on extinguishment of debt                                        -                790,723
PPP loan forgiveness                                                  -             (1,032,316)
Non-recurring legal fees                                        352,173                126,246
One-time employee expense                                       819,089                125,000
Contingent consideration                                        436,905                      -
Business development                                          3,299,864                      -
Impairment loss                                               2,660,934                      -
Stock-based compensation                                      2,571,785              1,840,913
Transaction costs                                               347,317                238,495
Adjusted EBITDA                                           $  (3,903,302)         $   2,678,801


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Backlog



Backlog is a financial measure that generally reflects the dollar value of
revenue that the Company expects to realize in the future. Although backlog is
not a term recognized under U.S GAAP, it is a common measure used by companies
operating in our industries. We report backlog for the following revenue
categories: (i) Equipment Systems; (ii) Construction Design-Build; and (iii)
Services. We define backlog for Equipment Systems and Services as signed
contracts, with Equipment Systems contracts generally requiring receipt of a
customer deposit prior to being included in backlog. Construction Design-Build
backlog is comprised of construction projects once the contract is awarded and
to the extent we believe funding is probable. Our Construction Design/Build
backlog consists of uncompleted work on contracts in progress and contracts for
which we have executed a contract but have not commenced the work. For
uncompleted work on contracts in progress, we include (i) executed change
orders, (ii) pending change orders for which we expect to receive confirmation
in the ordinary course of business, and (iii) claims that we have made against
our customers for which we have determined we have a legal basis under existing
contractual arrangements and as to which we consider collection to be probable.

Backlog for each of our revenue categories as of December 31, 2022 and December 31, 2021 is reflected in the following tables:



                                                                             December 31, 2022
                                                    CEA              Commercial            Total          Relative Percentage
                                                                               (in millions)
Equipment systems                             $         5           $       -           $      5                         5  %
Services                                                4                   2                  6                         6  %
Construction design-build (1)                          67                  15                 82                        88  %
Total backlog                                 $        76           $      17           $     93                       100  %
Relative percentage                                    82   %              18   %            100  %

Note: Percentages may not add up due to
rounding.
(1) Construction design-build revenue and backlog relate to the operations of Emerald, which was acquired by the Company on
April 29, 2022.


                                                                            December 31, 2021
                                                  CEA              Commercial             Total          Relative Percentage
                                                                              (in millions)
Equipment systems                             $      25          $        -            $     25                        83  %
Services                                              3                   2                   5                        17  %
Total backlog                                 $      28          $        2            $     30                       100  %
Relative percentage                                  93  %                7    %            100  %

Note: Percentages may not add up due to
rounding.



Historically, the majority of our Equipment Systems and Services backlog has
been retired and converted into revenue within two quarters. At December 31,
2022, we expected approximately 60% of our Construction Design-Build backlog to
be completed in the next 12 months. At December 31, 2022, one customer accounted
for 46% of total backlog.

Certain Construction Design-Build contracts contain options that are exercisable
at the discretion of our customer to award additional work to us, without
requiring us to go through an additional competitive bidding process. In
addition, some customer contracts also contain task orders that are signed under
master contracts pursuant to which we perform work only when the customer awards
specific task orders to us.

Contracts in our Construction Design-Build backlog may be canceled or modified
at the election of the customer. Many Construction Design-Build projects are
added to our contract backlog and completed within the same fiscal year and
therefore may not be reflected in our beginning or quarter-end Construction
Design-Build backlog amounts.

LIQUIDITY AND CAPITAL RESOURCES



As of December 31, 2022, we had working capital of $10.3 million, compared to
working capital of $34.5 million as of December 31, 2021, a decrease of
$24.2 million. This decrease in working capital was primarily due to a decrease
in cash of $22.6 million (which is further detailed below) and the net effects
of reductions in customer deposits of $10.8 million and prepaid expenses and
other current assets of $7.4 million. The reductions in customer deposits and
prepaid expenses and other current assets
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corresponds to a reduction in customer orders for equipment systems which is
reflected in the reduction in equipment systems backlog from December 31, 2021
to December 31, 2022 outlined in Backlog above. Due to the acquisition of
Emerald in 2022, the Company includes in working capital contract receivables
and liabilities related to construction projects. These construction working
capital balances are described in further detail in our consolidated financial
statements, including the accompanying notes.

As of December 31, 2022, we had cash of $12.0 million, which represented a decrease of $22.6 million from $34.6 million as of December 31, 2021. As of December 31, 2021, we had cash of $34.6 million, which represented an increase of $34.4 million from $0.2 million as of December 31, 2020. Changes in cash during 2022 and 2021 are discussed below.

Operating Activities:



Net cash used in operating activities was $12.6 million during the year ended
December 31, 2022. This use of cash was the net effect of the net loss of
$15.3 million, offset by non-cash expenses of $6.9 million, and a reduction in
net operating assets and liabilities of $4.2 million. The $4.2 million reduction
in net operating assets and liabilities was due to the net effects of a
$10.8 million decrease in customer deposits, a $1.1 million increase in accounts
payable and accrued expenses, a $8.2 million decrease in prepayments and other
assets, and a $2.5 million increase in accounts receivable.

Net cash used in operating activities was $1.6 million during the year ended
December 31, 2021. This use of cash was the net effect of the net loss of
$0.9 million, offset by non-cash expenses of $2.9 million, and a decrease in net
operating assets and liabilities of $3.6 million. The $3.6 million decrease in
net operating assets and liabilities was due to the net effects of a
$10.5 million increase in accounts receivable, an $8.1 million increase in
prepayments and other assets, an $8.5 million increase in customer deposits, and
a $6.5 million increase in accounts payable and accrued expenses.

Investing Activities:



Net cash used in investing activities was $4.5 million for the year ended
December 31, 2022. This use of cash was due to $0.6 million for the purchase of
fixed assets needed for our growing workforce and $3.9 million in net cash used
to acquire Emerald and DVO. We had no material commitments for capital
expenditures as of December 31, 2022.

Net cash used in investing activities was $8.3 million for the year ended
December 31, 2021. This use of cash was due to $5.5 million from the acquisition
of the 2WR Entities, $2.5 million to acquire an investment in XS Financial and
$0.3 million for the purchase of fixed assets.

Financing Activities:



Net cash used by financing activities was $5.5 million for the year ended
December 31, 2022, compared to $44.3 million cash provided by financing
activities during the year ended December 31, 2021. Cash used from financing
activities during the year ended December 31, 2022 primarily relates to
$4.4 million used in the repurchase of common stock and $1.0 million paid for
acquisition related contingent consideration.

Net cash provided by financing activities was $44.3 million for the year ended
December 31, 2021. This increase in cash was the net effect of $57.7 million
raised from the issuance of common stock in connection with our uplisting to
Nasdaq offset by repurchases of common stock of $7.7 million and repayments of
debt of $5.8 million.

Material Cash Requirements:

Our material cash requirements include payments on the promissory note associated with the DVO acquisition and operating lease payments. These obligations are described in detail in our consolidated financial statements, including the accompanying notes.

INFLATION



Inflation has resulted in increased costs for our customers. In addition, the
U.S. Government has responded to inflation by raising interest rates, which has
increased the cost of capital for our customers. We believe this has resulted in
some customers delaying projects, reducing the scope of projects or potentially
canceling projects, as well as increased costs of our operations, which has
negatively impacted the results of our operations during the year ended December
31, 2022. We maintain strategies to mitigate the impact of higher material,
energy and commodity costs, including cost reduction, alternative sourcing
strategies, and passing along cost increase to customers, which may offset only
a portion of the adverse impact. We believe the current inflationary environment
has negatively impacted our customers which has led to delays in our customers
starting projects, which in turn has delayed our customers from signing
contracts with us.
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CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Critical Accounting Policies and Estimates



The discussion and analysis of our financial condition and results of operations
are based upon our financial statements, which have been prepared in accordance
with generally accepted accounting principles in the United States. The
preparation of these financial statements requires us to make estimates and
judgments that affect the amounts of assets, liabilities, revenues and expenses,
and related disclosure of contingent assets and liabilities. On an on-going
basis, we evaluate our estimates based on historical experience and on various
other assumptions that are believed to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying
values of assets and liabilities that are not readily apparent from other
sources. Actual results may differ from these estimates under different
assumptions or conditions. Please refer to Note 2 - Summary of Significant
Accounting Policies set forth immediately following the signature page of this
Report for more information on our significant accounting policies.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS



Please refer to Recently Issued Accounting Pronouncements in Note 2 - Summary of
Significant Accounting Policies set forth immediately following the signature
page of this Report for information on new authoritative accounting guidance.

OFF-BALANCE SHEET ARRANGEMENTS



We have not entered into any off-balance sheet arrangements that have or are
reasonably likely to have a current or future effect on our financial condition,
changes in financial condition, revenues or expenses, results of operations,
liquidity, capital expenditures or capital resources and would be considered
material to investors.

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