The Snow Centre acquired Extreme Cool Limited from U and I Group PLC (LSE:UAI) on April 6, 2021. In a related transaction, The Snow Centre acquired BEYOND. The sale is part of U and I's strategy to dispose of non-core assets to boost funds and reinvest in major regeneration projects. Oliver Church of Arcane Real Estate acted as an adviser to Snow Centre in the transaction. The Snow Centre complete the acquisition of Extreme Cool Limited from U and I Group PLC (LSE:UAI) on April 6, 2021.