Rimlig Träning, founded by influencer Vanja Wikström and personal trainer profile
The market for online workouts grew strongly during the pandemic and is now a billion-dollar industry and an established part of everyday business for many coaches and gyms.
Now the company signs an agreement with Rimlig Träning, an online fitness concept that is based on good workouts that fits into people's busy everyday lives. Rimlig Träning was founded by Vanja Wikström, one of
Vanja Wikström is an unusual fitness influencer. During her adult life, she has rather avoided working out than devoted herself to it. After two pregnancies, the motivation to build a strong body grew strong - at the same time that everyday life as a parent of small children and being self-employed brought challenges. Together with Robert, the concept Rimlig Träning was created in 2020 with the goal of making good workouts simple and easily accessible. The base is programs that can be carried out at home, completely without equipment.
"Actually, it is completely unreasonable that I would start a fitness concept, but we quickly realized that I was not alone in my need. And we quickly saw that it worked, Rimlig Träning is the only fitness program that has ever made me workout for more than three weeks straight!” says Vanja Wikström.
Rimlig Träning is already available on the
“We have found a method that is very scalable. Now we are gearing up together with
The app is adapted for Rimlig Träning's product and gets, among other things, expanded community features. An own customized app is a natural next step for trainers and gyms who have built up their method and concept and are facing expansion. The fact that
“Twiik's goal is to make a real difference in people's lives and health by accelerating strong fitness concepts using smart technology. Rimlig Träning has a strong product with great potential for continued growth. We have been very impressed by their drive and determination right from the very start. Their expansion plans are very interesting and will be exciting to follow," says
For
"We see continued strong interest in our enterprise products - both among larger players and health and fitness concepts driven by health influencers and entrepreneurs. The project means further proof of our position and that we are progressing on our important journey," concludes
The Rimlig Träning app is planned for release during the fall.
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