Trident Brands Inc. announced the launch of Brainspanners.com, a platform developed to reach consumers and share fact-based resources to improve the brain health and lives of its collective community. Lifespan is simply the number of years will spend on this planet. Healthspan is the number of years live in good health, absent of disease. But “Brainspan” is the number of years live in good health with optimal cognitive function. A “Brainspanner” is a person who follows research-supported lifestyle and nutrition choices to assure that their Brainspan is as long as possible. As the current crisis unfolds, its impact on brain health and mental well-being is obvious. With the social isolation, economic impact and the anxiety of health uncertainty, consumers are experiencing the emotional equivalent of a "COVID concussion". As a Brainspanner consumers will receive practical advice and content from leading experts to help navigate these times and live their best Brainspan. The launch of Brainspanners is a tangible expression of Trident’s strategy to generate value in their Brain Armor brand through directly supporting the community it serves.