Toyo Tire & Rubber : TIRES to Exhibit at SEMA Show 2014

Nov. 04, 2014

TOYO TIRES to Exhibit at SEMA Show 2014

Osaka, Japan - 4 November,  2014 - Toyo Tire & Rubber Co., Ltd. Toyo Tire & Rubber Co., Ltd. (Takuji Yamamoto, president) announces that U.S. tire sales subsidiary Toyo Tire U.S.A. Corp. ("TTC"; Tomoshige Mizutani, president) will exhibit at SEMA Show 2014*1, held in Nevada, Las Vegas over four days from Tuesday, November 4 to Friday, November 7. 

(Image of main booth from last year)

As it did last year, TTC will occupy three major areas within the venue, giving the company an overwhelming platform from which to showcase the Toyo Tires world view. The booth will also feature a commemorative logo to convey the 70th anniversary of the company's founding in August of next year and to express the company's appreciation to the many attendees throughout the world visiting the show. 

【Main booth】 (Booth No. 40041)
　The "Loki" racing machine of TTC-sponsored off-road racer BJ Baldwin, which is currently undergoing a tune up, will be on display. The car will be equipped with Toyo's new Open Country R/T tire, and a huge video screen set up at the front of the vehicle will appeal to visitors by delivering impactful footage that re-creates the company' superior ground-covering performance of Toyo's tires.

【TOYO TIRES TREADPASS】 (Large corridor connecting South Hall and Central Hall)
Toyo Tires Treadpass made its debut at last year's show. Toyo will occupy this entire giant corridor with a display some 30 custom cars from a broad range of categories, all equipped with Toyo tires.

In order to provide welcome relief to the weary visitors trekking through the mammoth SEMA Show venue, which encompasses an area equal to seven Tokyo Domes, Toyo Tires Treadpass will offer a unique zone featuring an oxygen bar and massage therapy that is sure to the delight many attendees.

(left:2013　TOYO TIRES TREADPASS,  right:One row of custom cars on exhibit; 2013)

【Outdoor exhibit space】 (In front of the South Hall)
Toyo is preparing an elaborate video performance, the details of which will not be unveiled until opening day. Production of a special space is planned to enable visitors to gain a full sense the Toyo Tires brand.

Updates of the happenings at the Toyo Tires booths at SEMA Show will be uploaded in real time on Facebook, Twitter and Instagram.

Links to the TTC social media sites are as follows:
　*Toyo Tires Facebook page : https://www.facebook.com/ToyoTires
　*Toyo Tires Twitter page : https://twitter.com/toyotires
　*Toyo Tires Instagram page : http://instagram.com/toyotires

*1) SEMA Show
SEMA Show, the world's largest aftermarket parts trade show, is held each autumn by the Specialty Equipment Market Association (SEMA). The show attracts over 2,000 exhibitors from the auto industry showcasing the latest products and cutting-edge technology at a single venue, making the show highly popular as the optimal spot to catch up on latest auto industry trends. Over 100,000 industry participants and buyers from around the world are expected to attend.

TOYO TIRE & RUBBER CO., LTD.　CORPORATE COMMUNICATIONS PLANNING
Osaka Head office Telephone: [phone] Facsimile: [phone]
Tokyo office Telephone: [phone] Facsimile: [phone]