(Alliance News) - TMP Group Spa comuinced Tuesday that it has signed a major commercial agreement worth more than EUR410,000.

Of that import, 80 percent of the fee will be invoiced during the year. The agreement calls for TMP to take care of the entire communication project of a roadshow, a national preview for Italy, dedicated to the domestic market launch of a new hybrid car.

"For the company, this is a significant operation in terms of amount and visibility in the automotive sector, a market in which TMP Group wants to bring new and technological cutting-edge communication solutions," TMP explained.

"Thanks to the expertise and technological innovation brought to bear by TMP Group's Experience and Tech divisions, the roadshow will offer a unique experience. In fact, each stop will be an opportunity for participants to immerse themselves in the new car's hybrid technology."

TMP's communication proposal will focus on the fusion of creativity and technology aimed at changing the way people experience the automobile, while also demonstrating how sustainability and technological progress can coexist in harmony.

Roberto Rosati, chief executive officer of TMP Group, said, "This is the deal with the highest amount in our company's history, a fact that underscores our constant growth and the trust customers place in us. This is precisely why we are thrilled to have been selected to launch this new hybrid car as an innovative product in the market."

"Hybrid, in fact, represents the future of the automotive industry, especially in the current global economic environment that is increasingly focused on protecting the environment and reducing pollution. In this sector, hybrid cars offer an ideal solution to reduce harmful emissions and promote a more eco-friendly automobile. We are therefore happy to be able to help promote this green revolution and support consumers in adopting more sustainable technologies, all also within a roadshow that is intended to be an unforgettable immersive experience for the public."

TMP Group's stock is up 1.6 percent at EUR3.86 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

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