TMP Group S.p.A.

TMP

IT0005531238

Advertising & Marketing

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26/06	ITALY GROWTH WINNERS & LOSERS: TMP Group tops; goes down Sicily by Car	AN
25/06	ITALY GROWTH WINNERS & LOSERS: TMP advances; Ulysses Biomed bearish	AN

TMP Group once again partners in the organization of "Giro-E 2024"

June 07, 2024 at 10:26 pm IST

(Alliance News) - TMP Group Spa announced on Friday that it is continuing its strategy of consolidation in the "Major Events" sector, both nationally and internationally, in the sports and entertainment scene by partnering with the organization of "Giro-E 2024" for the third consecutive year.

TMP Group oversaw the implementation of the digital communication strategy for live coverage of the entire sports event, including storytelling in social channels.

During the three-week event, TMP Group's Digital team followed the Giro-E tour in the 20 stages from Turin to Rome, contributing both to the daily live coverage of the event, with the production of highlights, participant interviews and exclusive backstage, but also through engagement activities to entertain users and stimulate community participation on social through quizzes, polls and trends of the moment.

Roberto Rosati, managing director of TMP Group, said, "The continuation of the collaboration with RCS Sport & Events for Giro-E 2024 is a source of great pride for all of TMP. Giro-E, the E-bike experience of the historic Corsa Rosa, represents a unique opportunity to promote sustainability and innovation in the world of cycling and sport, values that have always been recognized and shared by TMP. It is an event now of primary standing that combines sustainable sporting excellence with the charm of the Italian natural landscape, thus giving the opportunity to share globally a message of awareness on the importance of environmental respect and the adoption of eco-friendly new mobility solutions."

"Considering, therefore, the importance of the message and the digital era in which we live, we took full advantage of the opportunities from Web 3.0 and our expertise to engage as much as possible with cycling enthusiasts to create an open dialogue with them, sharing their passion for sport, cycling and nature."

TMP Group's stock closed Friday in the red by 4.0 percent at EUR1.68 per share.

By Giuseppe Fabio Ciccomascolo, Alliance News senior reporter

Comments and questions to redazione@alliancenews.com

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Latest news about TMP Group S.p.A.

ITALY GROWTH WINNERS & LOSERS: TMP Group tops; goes down Sicily by Car	26/06	AN
ITALY GROWTH WINNERS & LOSERS: TMP advances; Ulysses Biomed bearish	25/06	AN
TMP Group appoints Antonino Scaturro as its new CFO	12/06	AN
TMP Group once again partners in the organization of "Giro-E 2024"	07/06	AN
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Coltorti leaves role as chief financial officer of TMP Group	02/05	AN
North American Morning Briefing : Tech Still in -2-	26/04	DJ
TMP Group, Laura Pedrinazzi resigns due to differences with company	16/04	AN
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Indices up; Interpump tops on Mib.	08/04	AN
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Company Profile

Tmp Group SpA is an Italy-based company engaged in the tech media industry. The Company focuses on providing management of positioning projects, business innovation, as well as identity and digital transformation. It supports companies of the Manufactory, Fin-tech, Sport and Fashion&Design Industry. Its operating divisions include Digital, Experience, Production, Metaverse & NFT. It offers services such as building brand identity and related digital communication, performance marketing, influencer marketing, creating graphic and audiovisual content, managing events, including digital and hybrid, production, promotion, collaborations, press office and public relations, among others. The Company operates globally.

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