(Alliance News) - TMP Group Spa announced Wednesday that it has signed a strategic agreement -- with an initial duration of six months -- with Uttopion, a company dedicated to the development and management of a barrier-free virtual/media world.

The goal of the partnership is to bring TMP Group's Hangar21 -- a proprietary multimedia production house based at 27 Via Tortona in Milan at SuperstudioPiù -- inside the metaverse created by the Spanish company through an exclusive license, the company explains in a note.

TMP, then, points out that, "taking advantage of the evolution in the current market of the metaverse, whose economic impact could reach between EUR28 and EUR52 billion in Italy by 2035 and between EUR259 and EUR489 billion per year in the EU equal to 1.3 to 2.4 percent of global GDP, it aims to expand Hangar21's reach and influence within the digital environment, thus enabling audiences to experience unique and immersive experiences within Uttopion's platform."

"In this way, users in the metaverse will be able to remotely observe Hangar21's spaces as a physical place created to facilitate, enhance and concretize the ideas and activities of anyone who wants to express their talents, all through spaces dedicated to the conception, production and publication of digital and creative content that allow Hangar21 to also position itself as a container for events with rooms available for photo shoots and for recording videos and podcasts."

Under the agreement, TMP Group will have privileged access to the audience that has access to Uttopion's metaverse, opening up new prospects for the creation and distribution of innovative content.

"The metaverse, today increasingly geared toward digital interaction between users and companies, represents the future of technology and entertainment, and having Hangar21 as part of this innovation is a significant step forward for our business," emphasizes Margherita Leder, Chief Operation Officer of TMP Group. "In fact, the metaverse developed by Uttopion promises to offer an extraordinary experience, allowing visitors to explore virtual environments, interact with other users, participate in a wide range of activities, and purchase services or products. The inclusion of Hangar21 within this cutting-edge digital space will therefore greatly expand our multimedia content offerings and related engagement opportunities for international audiences."

TMP Group's stock is flat at EUR3.99 per share.

By Chiara Bruschi, Alliance News reporter

Comments and questions to redazione@alliancenews.com

Copyright 2023 Alliance News IS Italian Service Ltd. All rights reserved.