Rovi Corporation announced that Novatek Microelectronics Corp. is set to integrate DivX Plus Streaming(R) technology into its upcoming SOC product designed to deliver an optimal balance of features and performance for the high-volume DTV segment. The inclusion of DivX Plus Streaming will enable CE manufacturers to rapidly deploy devices compatible with a range of video services from retailers, operators, and content owners and deliver a more advanced streaming experience to consumers.

The adaptive streaming solution, DivX Plus Streaming, not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1,080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind. DivX Plus Streaming expands the value of the already popular DivX Plus(R) HD Certification program, which brings these same advanced multimedia features to 'download to own' video content. To develop DivX Plus Streaming, Rovi built upon core DivX(R) technologies recognized by millions of consumers around the world for delivering great video performance, visual quality, and multi-screen interoperability.

DivX Plus Streaming Certification rigorously tests and validates interoperability between entertainment services and devices to ensure an optimal consumer experience. DivX Plus Streaming expands the value of the popular DivX and DivX Plus(R) HD Certification programs, which first brought advanced multimedia features to 'download to own' video content and have resulted in the shipment of more than 750 million consumer electronics devices by top-tier manufacturers.